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Ask Gordon

Gordon L. Nelson, CPA, CFP® is a planned giving specialist. Want to get your questions answered? Write him or call him at 435.213.9986.

March 2024

Dear Gordon,

When I think about planned giving, I picture billionaires like Elon Musk and Bill Gates. Given my modest means, I’m concerned that a “small” legacy gift might not make an impact. Will it?

Aspiring Contributor
Jacksonville, FL

Dear Aspiring,

Your concern is not only understandable but also quite common. The notion that planned giving is exclusively the domain of the ultra-wealthy is a pervasive myth. However, nothing could be further from the truth.

The true essence of philanthropy isn’t measured by the zeroes in your contribution but by the spirit and intention behind your gift. It’s easy to get caught up in the details or to feel that your contribution might be too small to matter, but every dollar contributes to a larger collective impact. Remember, the cumulative effect of many small gifts can be monumental. Imagine the collective power if 500 individuals each made a legacy gift of $10,000—suddenly, you’re looking at a transformative $5 million for wild Florida. Whether it’s $1,000, $10,000, or more, every contribution matters.

It doesn’t matter how much you give, just that you do it. Planned giving offers an opportunity to contribute without impacting your current financial situation. These gifts are flexible; you can adjust them over time. This approach lets you start your journey towards leaving a meaningful legacy, with the freedom to evolve your contribution as your circumstances change.

I encourage you not to let the misconception that only millions make a difference deter you from taking the first step today. Joining the Foundation’s Legacy Society is a statement of your values and a commitment to future generations. For more information, click here for more information. And if you have any questions, do not hesitate to contact me directly.

Warm regards,

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