Fish & Wildlife Foundation of Florida
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Keenan Baldwin

Board Member Spotlight

Keenan Baldwin is a fifth-generation Tampa native with a diverse range of experience in investment management, real estate, hospitality, and technology. After graduating from the University of South Florida, Keenan acquired the rights to Yogurtology of Florida, a self-serve frozen yogurt brand with nine locations across the state. In addition, Keenan has also been actively involved in the investment management sector. He is a shareholder in Baldwin Beach Capital, a family investment vehicle focused on supporting early-stage entrepreneurs based in Tampa. Keenan has also served in a lead role overseeing all of the investment opportunities, estate and tax planning, and recreational assets for Shibumi Capital Partners, the family office for the Baldwin family. Keenan’s passion for technology led him to co-found SiteZeus, a location intelligence technology platform used by major restaurant and retail brands in the US. He served as the co-CEO for the initial five years of the company and now serves on the board.

Apart from his professional pursuits, Keenan is also the owner of the J&L Triple B Ranch, LLLP, which operates the Stolen Saddle Ranch, an 11,441-acre working ranch in south-central Florida. He oversees the management of the ranch, ensuring the long-term stewardship of the property.

He is a family man who enjoys spending time with his wife and two sons, especially fishing, hunting, and golfing.

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