Fish and Wildlife Foundation of Florida
Skip to Content

Rodney Barreto

Board Member Spotlight

Rodney Barreto is President and CEO of The Barreto Group, Inc. a diversified company specializing in corporate and public affairs consulting, real estate investment and development.

Mr. Barreto is also the founding partner of Floridian Partners, LLC with offices in Miami, Ft. Lauderdale, Tampa and Tallahassee. Floridian Partners LLC is a consulting firm that develops and manages effective corporate and public affairs strategies designed to achieve specific business results. Recognized by policymakers as one of the top public affairs firms in Florida, our team has achieved measurable results for dozens of companies based in Florida and throughout the United States. From Fortune 500 companies to small businesses, to professional sports franchises, our firm develops winning strategies. Expanding Floridian Partners’ winning strategies nationwide Mr. Barreto co-founded Prime Strategies, LLC. From city halls to state capitals, corporate boardrooms to trade association headquarters, the halls of Congress to capital cities throughout the world. With offices in Washington DC, New York, Dallas and Los Angeles, Prime offers business consulting, communications, crisis management and government consulting.

Rodney Barreto grew up in South Florida and is proud to give back to the community he loves. He holds his own Super Bowl record by chairing the 2007, 2010 and 2020 Super Bowl Host Committees. During his tenure, Mr. Barreto helped raise more than $50-million dollars and in-kind contributions for the Super Bowls. During the Super Bowl, Mr. Barreto ensures that South Florida shines in front of the thousands of dignitaries and media who come here for the game. Mr. Barreto has been involved with the Super Bowls since 1989. Super Bowl XLVI was the 5th South Florida Super Bowl with which he has been involved.

The Miami native who is passionate about protecting the habitats and wildlife of the Sunshine State has always been an avid fisherman and outdoorsman. He served ten years on the Florida Fish and Wildlife Conservation Commission. Mr. Barreto was appointed to that position by Governor Jeb Bush and re-appointed to a second five-year term by Governor Charlie Crist. Mr. Barreto served as the Chairman of that Commission having been elected by his fellow commissioners for a record of seven times. 2004, 2006, 2007, 2008, 2009, 2010 and 2011. In recognition of his leadership, the Florida Fish and Wildlife Commission established the “Rodney Barreto Award” which is given out each year to the “Employee of the Year” for his or her outstanding achievement. After leaving the Commission he became a member of the Florida Fish and Wildlife Foundation, the citizen-support organization of the Fish and Wildlife Conservation Commission which provides assistance, funding and promotional support to the health and well-being of Florida’s fish and wildlife resources and their habitats.

Mr. Barreto has twice chaired the Annual U.S. Conference of Mayors when it was held in Miami. He was Chairman of the 1999 Breeder’s Cup Championship held in South Florida and was the Chairman of the 1999 Sister Cities International Convention in Miami. He was Co-Chairman of the City of Miami Centennial Celebration in 1996. Mr. Barreto created the Big Orange New Year’s Eve Celebration in Downtown Miami, a Miami tradition that still takes place each New Year’s in Bayfront Park.

Mr. Barreto has received numerous awards and accolades, including being presented the key to the County by Mayor Stephen P Clark. In 1999 and 2006, Mr. Barreto was named one of the top 100 most powerful people in South Florida by South Florida CEO. The Latin Builders Association named him “Consultant of the Year” in 2004. In 2005 the Coastal Conservation Association of Florida presented Mr. Barreto with their Conservation Award. He has also received special recognition for his outstanding contributions in the establishment of a Research Natural Area in Dry Tortugas National Park to restore, protect and preserve the park’s pristine subtropical ecosystem. In 2005 and 2008, Mr. Barreto was inducted into the Miami Dade College and Immaculata La Salle High School Hall of Fame. In 2009, the Yamaha Contender Miami Billfish Tournament awarded him with the Captain Bob Lewis Perpetual Memorial Award for his conservation efforts. In 2011 the Bonefish and Tarpon Trust presented the first annual Flats Stewardship Award for going above and beyond to preserve the slam species and their habitats to Mr. Barreto. City of Miami Mayor Manny Diaz presented him with the key to the City in recognition of his leadership. The certificate presented “pays tribute to the leadership of Rodney Barreto, honoring his steadfast commitment to South Florida and his resolute concern with giving of himself to make Miami a destination of choice for the global community.” In 2017 he was recognized by his alma-mater and named as a Barry University Distinguished Alumni. He was also named as one of the Ronald McDonald House Charities 12 Good Men in recognition of his outstanding community and civic involvement.

Currently, Mr. Barreto is a member of the Florida Council of 100, he also serves on Miami Dade County Mayor Gimenez’s Business Roundtable, Miami Dade County Schools Superintendent Carvalho’s Business Advisory Council, Baptist Hospital Foundation, Goodwill Industries of South Florida, the Bonefish and Tarpon Trust and Guy Harvey Ocean Foundation.

Prior to his career in public affairs and real estate, Mr. Barreto was a City of Miami police officer. Mr. Barreto earned his Associate of Arts degree from Miami Dade Community College and his Bachelor of Arts degree in Professional Studies from Barry University. Mr. Barreto is married and lives with his wife Shelia in Coral Gables.

Back to top